Posh 21 Cosmetics

Posh21Pardon My Audacity had a chance to get the scoop on Posh 21 Cosmetics. Craven B, visionary behind Posh 21 Cosmetics, says, “Posh 21 is not just a brand, it is a lifestyle!” and I will totally agree that the products that Craven is delivering to all the beauties give me life! It’s a full line of cosmetics that are uniquely made and highly pigmented with intense and vibrant colors for all the bold and edgy fashionistas. It wouldn’t be a great week without letting you know about this wonderful cosmetics line.

Jas: When did Posh 21 turn from a dream to reality?

P21: Posh 21 was a vision held by Craven B’ Posh for several years. However, not knowing where to begin and how to begin kept it as just a vision. Craven wanted to create a bold and fabulously fierce cosmetics line that would give cosmetics a bolder edge. In 2010, Craven met a manufacturer that understood her vision and believed in her enough to work with her and bring her vision to life. Craven named the Cosmetics line Posh 21 Cosmetics because the products offered are bold, unique, intensely pigmented, top of the line posh products custom crafted from unique formulas.

Jas: What influences helped you create Posh 21?

P21: My influences were the different seasons in the year, the different colors already available, the different hues on the market and how they mesh with different skin tones. I was also inspired by my sense of creativity and lust to birth something diverse and fashionable.


Jas: What are your store specialties?

P21: Posh 21 Cosmetics specialize in cosmetics that are uniquely crafted and highly pigmented. All of our nail lacquers are three free: No Formaldehyde. NO DBP (DiButyl Phthalate) and NO Toluene. All of our lipsticks are intense, vibrant, and satin/ matte based. Each lipstick consists of a customized full coverage formula that is guaranteed to slide on smoothly for long-lasting beautiful lips. Lastly, all of our lipsticks and lip lacquers are gluten free and we do not indulge in animal testing.

Jas: What’s your favorite item or items from Posh 21?

P21: Honestly, I do not have a favorite item from Posh 21. I custom created each and every item and I favor them equally. I birthed this brand, it is my baby. Just as a mother can’t favor one of her children over the other, I can’t favor one of my babies over the other.


Jas: Who is your target market?

P21: My target market is very diverse. I say this because anybody that is open-minded and find bold cosmetics appealing, I look to service. Whether it be a teenager attracted to the bold colors that we offer or an older woman looking for the right hue to compliment the right dress. Posh 21 offer a wide range of cosmetics and have something for everyone interested.


Jas: Where do you want to see Posh 21 progress from this point?

P21: Posh 21 Cosmetics was just the beginning. From here, I will focus on all aspects of Posh 21. Not just as a cosmetics line, but as a brand- as a whole entity. Posh 21 Cosmetics will release a line of eye lashes, eye shadow pigments, eye shadow palettes, and lip shimmer in the fall. Lastly, I look forward to launching an accessory line, a fragrance, a wine line, a shoe line, and a t-shirt line. This is important to me because this will all happen under the Posh 21 umbrella.

Jas: Tell the readers where they can find you on the web.

P21: Posh 21 Cosmetics are sold exclusively at http://www.getposh21.com

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